Prophet of Email (Email Marketing Manager)

Location: Philadelphia, PA

Type: Full Time

Min. Experience: Experienced

Do you fully understand that targeted email is still one of the last great bastions of ROI salvation for the eCommerce retailer? Do you kneel before the direct marketer’s trinity of relevance, value and a strong call to action? Have you read from the book of segmentation? Do you believe that it’s blasphemous for great brands to spray and pray - you’d prefer to have your chakras aligned? Can you measure the impact of your message to our flock? Can you shepherd the online motorcyclist onto the RevZilla list and inspire devout loyalty which should ultimately lead to conversion - of the online ordering kind?

We’re hoping you're getting the message that email, done right, should be a near religious experience.

We believe that building a following should be done through creating value for the customer, not for the short term interest of the company. The creation plan for the master of the email universe should be focused on segmented content-driven, promotional, merchandising and behaviorally triggered email messaging coupled with the measurement of its value. The master’s work is never done.

RevZilla is seeking an Email Marketing Master to leverage internal and external tools to ultimately drive incremental business, reinforce loyalty and further grow our sophisticated online following.  The Master will recognize that timely and personalized email is nirvana for both the customer and RevZilla.

If you pay homage to the gods of email, eCommerce geekdom and would love a full, or side order of motorcycle -  then join our fast paced and geekly crusade.

The experienced candidate has reached enlightenment in most of the following areas:

  • Email Personalization & segmentation
  • Testing & significance
  • Ever growing lists w/ limited churn
  • Triggered, triggered, triggered emails
  • Welcome and other case-driven series
  • A blend of content, merch & promo’s
  • Loyalty vs retention
  • Age of customer / subscriber
  • Analytics via multiple tools
  • Customer lifetime value
  • Discovering gems in hidden trends
  • Prospecting & partnerships
  • Next generation tools / platforms

You will also need to:

  • Be a geek
  • Sweat the numbers
  • Set goals and crush them
  • Live in beta (iterate!)
  • Be detail oriented & organized
  • Hustle by default
  • Play well with others
  • Self manage
  • Clearly communicate
  • Love tools & reporting
  • Love learning
  • Love to win
  • Measure success against the eCommerce elite

Can you communicate and measure ? Can you execute? Can you usher in the next waves of the RevZilla following? Do you appreciate our cheeky job description?

If so, RevZilla might be your calling…. Well, isn’t that special.

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